Epica Awards: the upcoming 2021 season
GET READY FOR THE 2021 SEASONThe Epica Awards 2021 ceremony will take place on December 9 this year, with an early bird entry period running from July 1 to September 1.To mark the next edition, a new category is added: Creative Use of A.I. Epica Awards editorial director Mark Tungate said: “We never add categories for the sake of it – but we do like to evolve with the times. We’ve noticed that many agencies are experimenting with A.I. as a means of enhancing or complementing creativity, and the journalists on our jury are keen to look at projects that may arise from this emerging field.”Epica has also merged B2B Direct and Consumer Direct into a single Direct Marketing category. Last year’s Covid 19 Communications category will remain in place – hopefully for the last time!The competition judged by journalists will also accept work from 2019 following pandemic disruptionHistorically, the Epica Awards only accepts work from the previous year. However, since many projects could not be presented to the jury in 2020 due to pandemic-related restrictions, the competition is extending its eligibility dates by one year. Work that has been approved by clients and used, published or broadcast since July 1st 2019 is eligible for entry to the 2021 awards. It’s too early to say whether the awards show will be online (which at this stage seems likely), live – or a mixture of the two. There will be further updates later in the year.Find out moreKEY DATES  Early bird entry period (no registration fee)July 1st to August 31st  Normal entry periodSeptember 1st to October 8th  Shortlist publicationNovember 24th  CeremonyDecember 9th  Final resultsDecember 10thLOOKING BACK AT 2020GEOGRAPHICAL FOCUS 2020Here’s our close-up look at which networks, agencies, regions and countries shone during the 2020 awards. Read on…BEHIND THE MOLDY WHOPPER: THE BACK STORY OF THE TRIPLE EPICA GRAND PRIX“The Moldy Whopper” won the Film, Print and PR Grand Prix at the Epica Awards – an unprecedented hat-trick. Here’s how the campaign came about. Read on…GLOBAL HEADLINE MAKERS: BAS KORSTENWunderman Thompson was Network of the Year at the Epica Awards. We talked to global chief creative officer Bas Korsten to find out what makes the young yet storied network tick. Read on…PUTTING THE HEINZ PUZZLE TOGETHERCanadian agency Rethink won the Design Grand Prix at the Epica Awards with the most head-scratching jigsaw puzzle of all time. ECD Mike Dubrick fills in the gaps. Read on…A CLOSER LOOK AT “THROUGH YOUR EYES”We meet the team behind the visionary campaign that won the first Latin American Grand Prix at the Epica Awards. Read on…SHEDDING LIGHT ON “SWIPE NIGHT”The Digital Grand Prix at the Epica Awards was a staggering multi-player interactive game…on a dating app. Senior writer Reilly Baker and senior strategist Miné Cakmak of 72andSunny collectively answer our questions about Tinder’s “Swipe Night”. Read on…  The Epica Awards jury is composed of editors and senior reporters from the world’s leading titles covering creativity and communications. They are supported by journalists from specialist fields such as post-production, VR, design, luxury and fashion. A full list of jury members can be seen at https://www.epica-awards.com/jury  For information about entering:contact@epica-awards.com unsubscribe |
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